SilverKris, Singapore Airlines’ in-flight magazine, nailed it with their recent redesign by Ink.
I usually have the same attitude to in-flight magazines as I do to, say, a swift slap across the face: I’d really just rather not, thanks. But this reworked version was good enough for me to forget my Economy Class kneelessness, even though the cover is easily the most forgettable part of the whole redesign: a crowded image with no focal point. But here’s why I love this redesign: 1. The layout and typography have integrity in that they are led by the content. 2. The section fronts have bold, opinionated design. 3. The reading experience is immaculate — even though they crowd little surprise nuggets in the gutter. 4. The illustrations by Stuart Patience are delicious. 5. The writing isn’t all travel-fluff and doesn’t suck. 6. Those are some mad infographics skillz. Here's an interview with the Ink creative director.
