• We help editorial newsrooms shift from traditional publishing models to building a sustainable, digital-first organization.

  • A tech-driven approach to shaping digital newsroom strategy and operations.
    That's what we love.

    We believe the future of media is created on a foundation of tech innovation, matched by an entrepreneurial spirit.

    We focus on four key areas in a newsroom:

    People, culture, tools and workflows.


    We'd love to help you with yours.

  • Our core principles to transforming newsrooms.

    1. Deliver targeted content to an engaged, valuable and targeted audience
    2. Build a true customer-focused team
    3. Partner with others to fill gaps and to build on strengths
    4. Support and apply entrepreneurial skills to drive change
    5. Identify and nurture a new generation of journalists

    Newsroom Strategy

    Newsroom Operations

    Editorial Workflow

    Distributed Content

    Audience Metrics

    Editorial Analytics

    Change Management

    Newsroom Automation

    Social Media Workflow

    Media Startups

  • We publish a weekly roundup newsletter on trends, tools and threats.

    People at CNN, New York Times and BuzzFeed count on it to stay on top of the industry.


    You may like it too.

  • The founder.

    Alan Soon is Asia's leading expert on newsroom operations, digital transformation and the business of media. He started The Splice Newsroom to help solve a difficult problem: Getting newsrooms to adapt and evolve in the ongoing shift to digital.

    For more than 20 years, Alan has worked in radio, TV, news wires, magazine and online across Asia. He started out as a reporter and grew into other operational roles including producer, editor, newsroom manager and eventually a business leader. This gives him a management and operational view that is rare in the consulting sector.


    In his last role, Alan led one of the largest digital news teams in the industry as Yahoo’s Managing Editor for India and Southeast Asia. He’s also worked at CNBC and Bloomberg across Asia.


    Alan is a regular speaker at international media conferences where he discusses the changing newsroom, the evolving business of journalism, content marketing and distributed content strategies. He also advises early-stage media startups.


    Alan is a co-founder of the Online News Association in Singapore.

  • In the press.

    "From Newsroom to Digital Media in Asia"

    Analyse Asia with Bernard Leong

    June 2016

    Drawing his experience from the media business media from Bloomberg, CNBC to Yahoo!, Alan Soon offered his perspectives on how the media business has changed across Asia in the past two decades. We discussed the business models and how the industry is segmented in Asia and discussed trends that are emerging from China and India.

    "The Newsroom Revolution in Asia"

    Global Editors Network

    December 2015

    After leading one of the largest digital news teams in the industry as Yahoo’s Managing Editor for India and Southeast Asia, Alan Soon launched The Splice Newsroom in April this year - an editorial consultancy that helps transform and modernise newsrooms. In this interview with GEN, Alan shares his insights into newsroom trends, the future of robot journalism and what role startups like The Splice Newsroom can play in helping news organisations make the digital switch.

    "Alan Soon gives back"


    March 2015

    To give back to the industry where he started, Alan Soon originated his own media consultancy firm to transform traditional newsroom to 'the newsroom of the future'.

    "Alan Soon leaves Yahoo to set up newsroom consultancy"


    March 2015

    Alan Soon, the managing editor of Yahoo Southeast Asia and India, has left the company after almost six years to set up his own newsroom consultancy. Called The Splice Newsroom, the Singapore-based consultancy aims to help newsrooms keep up with the quickening news cycle and changes in technology.

  • We'd love to hear from you.