Tagged in Video

Instagram launched IGTV, a long-form video app.

The idea isn’t to go after Snapchat (now that they’ve copied practically everything) — it’s YouTube they’re after. It’s directed at video creators, offering them up to 1-hour video clips (versus a mere 1-minute on Instagram). They’ve spent a lot of time thinking about how to design this app for mobile audiences. It’s vertical, full-screen, and autoplaying. A vertical YouTube, perhaps. I have to say the UX is fresh and enlightening. What will it take for newsrooms to jump onboard?
TechCrunch