Changing patterns around media

Media future-ologist Amy Webb unleashed a tweetstorm making an urgent appeal for media funders to get their shit together.

She says donors need to start putting money behind projects to pilot new ideas. She also wants j-schools to start teaching MBA-type classes. I share the same worries; I’ve long complained that too much donor money has been going toward funding the “craft” of journalism, which is important, but fails to address the fundamental problem of the industry today, which is building a diverse set of sustainable media startups. Let’s talk bidniz, people.