SCMP, extending its rollout of new products, launched a video series called Goldthread.
Think AJ+ meets Anthony Bourdain. These are video stories covering aspects of culture, food and identity in China, packaged for a young, international audience. Goldthread is led by former Mashable editor Victoria Ho. “It’s clear that somewhere between blobs and banned memes is an opportunity for stories with greater cultural context and less exotic freakiness.”