Microsoft rebranded its MSN news apps to simply Microsoft News.
If you’ve never tried it, News boasts an aggregated base of 1,000 “premium publishers” and 800 human editors who pick and feature stories. I re-installed the app today, just to see what’s different from the old MSN app. Quick rant: I don’t know why news app publishers are still asking people to self-declare their interest in topics. Isn’t it clear by now that people don’t necessarily know what they want to read in news? We don’t think in terms of categories — tech, sports, money. If it’s interesting, we’ll read it, right? Sectioning was invented by newspapers to address very specific reader and advertiser behaviors in print. They don’t apply to digital.