Zuckerberg is on a roll. In the third major change this year (and we’ve only just started!), he announced that Facebook will start showing more stories from “your local town or city.”
At the start of the year, it was about friends and family, and less news (because it’s yucky to police). And then it was a 2-question survey to find out which news sources people trust. And this week, it’s all about local news — whatever that means. This time, he makes a key assumption: that people reading local news care about civic engagement. This may work well in markets that have a diversity of local, city- or district-level media, but that’s rare in Asia. It also assumes that local news is less prone to fake-ness. Right. Prediction: you’re going to see a pivot-to-local — publishers will start creating local content to ride the change in the algo.